2017 UnitedHealthcare Memorial Challenge

Register Here


Full Week

Injured Veteran & First Responder

Full Week

Active Duty/VA employee/Non-Injured Veteran & First Responder

Full Week


Single Day Riders

2017 UnitedHealthcare Memorial Challenge Presented by Boeing


Follow historical roads and live American history as you leave Washington, DC on your way to your final destination of Virginia Beach. Along the way, you will pass Mt. Vernon, the home of our Founding Father and first President George Washington, the famous civil war battlefields of Manassas (or "Bull Run" as the North called it), Fredericksburg, Mechanicsville, and the capitol of the Confederacy - Richmond, VA. As you wind your way through the heart of the Confederacy, suddenly you will find yourself in Colonial America and the settlements of Williamsburg, Jamestown, and Yorktown, stopping in the heart of the largest military bases in the U.S. The event ends with a USO sponsored VIP concert experience and community event.

This ride is a Category "C" (somewhat difficult)


The rides will be limited to 150 participants with a minimum $4,000 fee to cover your costs. There is an active duty military or VA employee discount of 50% ($2,000 required fee). Your $80 registration will be applied to the total you raise.

All Wounded Warriors and First Responders ride for free by invitation only and must register to be considered for invitation. See below for invitation criteria.

Full week Challenge participants will receive a Project Hero jersey, bib, socks, and t-shirt, as well as hotel housing, rider support, luggage transportation (70lbs max), daily route guides, marked course, rest stops, hydration and meals. Participants are responsible for transportation to and from the event. There may also be nighttime entertainment on selected evenings.

ALL PARTICIPANTS MUST REGISTER ONLINE!  Wounded Warriors and First Responders, please note that your online registration does not guarantee you a slot on the ride. Participation is by invitation only. Contact your Project HERO Manager with any questions.


Invitational criteria may be based on one or more of the following:

1. Category (difficulty) of the ride

2. Participant's ability to successfully complete the ride

3. Participant's past history on Challenges

4. Participation in Project Hero’s or Strava

5. Amount raised through rider page

Wounded warriors and first responders will be invited based on the above criteria about 60 days before the ride by email and will have one week to confirm participation. If you are not invited, you will be placed on a waiting list.


If you are unable to join us for the entire ride you may participate in any one day of the Challenge. The cost for a single day ride is $100 and includes a t-shirt, mechanical support, and hydration/snacks. ONE DAY RIDER REGISTRATION MUST BE COMPLETED BY 6:00 PM On May 27, 2017. ABSOLUTELY NO "DAY OF EVENT" REGISTRATION.


All volunteers must register online. If you are interested in volunteering, please sign up here. We will be in touch to confirm your role. Please note that signing up to volunteer does not guarantee you a spot as a volunteer. Volunteers are chosen based on specific needs for a ride. Please contact a staff member with any questions at info@projecthero.org.


To find your rider page or to sponsor a rider, please visit the search for a rider page.

To login to access your rider page, please LOGIN HERE. Note: You must FIRST REGISTER with the buttons above to have a rider page.


Please visit the FAQ page with any questions, or contact us at info@projecthero.org.

Click HERE for the Ride Guide


Sunday, May 28- Registration Day  
Monday, May. 29- Washington DC to Manassas    
Tuesday, May. 30- Manassas to Fredericksburg  
Wednesday, May 31- Fredericksburg to Richmond    
Thursday, Jun. 1- Richmond to Williamsburg    
Friday, Jun. 2- Williamsburg to Virginia Beach 
Saturday, Jun. 3- Virginia Beach (Cycle Fest)        



      Sunday, May 28 - Registration Day  

      Monday, May. 29 - Washington DC to Manassas    

      Tuesday, May. 30 - Manassas to Fredericksburg  

      Wednesday, May 31  Fredericksburg to Richmond

      Thursday, Jun. 1 - Richmond to Williamsburg    

      Friday, Jun. 2 - Williamsburg to Virginia Beach 

      Saturday, Jun. 3 - Honor Ride Virginia Beach

Project Hero Partners — Who make it all possible

  • American Red Cross
  • Pritzker Military Foundation
  • Boeing
  • U-Pack
  • Pactimo
  • Macy's
  •  Shimano
  • Perfomance Bicycle
  • Fuji
  • Strohman Enterprise Garmin
  • Camelbak
  • Rocktape
  • Parktool
  • Scott USA
  • Saris
  • Chamois Butt’r
  • Kenda
  • Gatorade
  • Soldier Fuel
  • ICC
  • R4 Alliance
  • Save Our Soles
  • K-Edge
  • Pro-Shift
  • Speedplay
  • Garmin
  • Law Firm of Joseph A. Low
  • Raymond James Veterans Inclusion Network (VALOR)
  • Veterans Village
  • Raytheon Technologies
  • Champion X
  • Dover